Lash Care Decoded: From Cleanse to Curl

Step 1: Cleanse Your Lashes (the Right Way)

Just like your skincare routine starts with washing your face, the first step in your lash care regimen should be cleansing.

Why It’s Essential Here’s the deal:
Clean lashes are happy lashes. And the alternative is not so pretty. Leaving mascara and daily dirt and debris on your lashes overnight can lead to brittle lashes, breakage, and irritation.

But there’s also a right way (and a wrong way) to cleanse them. Forget harsh eye makeup removers that sting your eyes. Micellar water is the modern hero of lash cleansers. This gentle cleansing fluid removes makeup without leaving any residue.

What to Use
Our RevitaLash® Cosmetics Micellar Water Lash Wash is best in class. Its secret weapon is micelle technology. Micelles are tiny particles that work like magnets. They remove makeup and dirt without stripping moisture from your skin or lashes.

Our standout formula also includes:

• Panthenol: A natural humectant that hydrates and helps fortify lashes and brows.
• Aloe & Chamomile: Anti-aging botanicals that deliver soothing moisture while calming the skin around your eyes.

What you won’t find in our formula is oil. This makes it safe to use with lash extensions. Our oil-free cleanser is also ideal for preparing your lashes for serum. (Why? Oil-based makeup removers can create a barrier between your lashes and the lash serum, so it’s best to avoid them.)

Pro Tip
The number one cleansing crime? Rubbing so roughly that you damage your lashes. Don’t do it. Instead, soak a cotton pad with micellar water, press it gently on your closed eye, hold for a few seconds, then swipe away – carefully.

Step 4: Enhance & Curl – Lift Without Compromise

Here’s where the fun begins. Curling and mascara are the glamour steps of your routine. Done right, they beautify your lashes without undoing all your hard work toward keeping them healthy.

Why It’s Essential
Curling opens the eyes, makes lashes look longer, and gives that wide-awake effect. Mascara helps lock in your lash curl while adding length and/or volume. Plus, the best mascara formulas also nourish your lashes while you wear them.

What to Use
Our RevitaLash® Cosmetics Signature Eyelash Curler made Vogue’s short list of the best eyelash curlers – for good reason. Its easy-to-use design curls without crimping lashes. Plus, its wide opening accommodates all eye shapes and lash lengths.

Follow your curl with a mascara that delivers the look you desire…you’ve got options! If you prefer long, natural looking lashes, choose a tubing mascara like our Length Define. When it launched, this mascara sold out in record time! No wonder, with benefits like these:

• Incredible length: Our models experienced up to 300% longer lashes. (Individual results may vary.)
• Smudge-resistant wear: Tubing formula is ideal for oily skin types or humid environments.
• Low-maintenance removal: Tubes come off easily with warm water. This technology is made to be gentle on lashes.

If you prefer dramatic volume, try our Double-Ended Volume Set. It offers these benefits:

• Maximum volume: Our models saw up to 300% more voluminous lashes. (Individual results may vary.)
• Primer benefits: Indigo Blue primer brightens the eyes and intensifies the depth of the topcoat mascara.
• Water-resistant wear: Stays on all day, but is easy to remove with Micellar Water Lash Wash.

No matter which one you choose, both of our mascaras offer an added benefit: nourishment for healthy lashes. Both formulas include Myristoyl Pentapeptide-17: a powerful peptide and antioxidant that enhances the appearance of eyelashes and protects lashes from breakage and brittleness.

Pro Tip
For the ultimate lash look, layer like a pro. First, curl your lashes. Always use your curler before applying mascara. Then, start with a primer, sweep on lengthening mascara, and finish with volumizing mascara. Ensure your lashes stay wet between coats.